SPOTIFY NAMES OLAMIDE AS MOST INFLUENTIAL STREET POP ARTIST.

The online streaming giant Spotify recently acknowledged Nigerian rapper and record executive OLAMIDE as the most influential street pop artist of his generation. In recognizing his pivotal role, Spotify highlighted his significant contribution to elevating Street Pop to a prominent position within mainstream music genres.BENEWAAH BOATENG, Spotify’s editor for West Africa, shared this recognition in Lagos, emphasizing OLAMIDE’s impact since his breakout with the hit single “ENI DURO.” Boateng noted OLAMIDE’s consistent influence, not only in popularizing Street Pop but also in introducing dance styles like “SHAKITI BOBO” and street slangs such as “BADDO SNEH” and “PEPPER DEM.”

Boateng further elaborated on the remarkable ascent of the sub-genre “Street Pop” in Nigeria, describing it as both remarkable and captivating to witness. A defining characteristic of Street Pop, according to Boateng, lies in its profound connection to the harsh realities of everyday life in Nigeria. This genre not only reflects but also amplifies the experiences, struggles, and vibrancy of Nigerian street culture, resonating deeply with audiences.

OLAMIDE’s influence extends beyond his music; he has become a cultural force, shaping not just the music scene but also the language, fashion, and dance culture within Nigeria. His imprint on Street Pop has been instrumental in bridging the gap between grassroots music and mainstream recognition, solidifying his status as a trailblazer and an influential figure in the Nigerian music industry.