YouTube Partners Afrima Ahead Of The Highly Anticipated 8th Edition.

Global entertainment service YouTube has entered into a partnership with All-Africa Music Awards Afrima ahead of its highly anticipated 8th edition tagged Teranga Edition scheduled to hold in Dakar, Senegal on 12-15 January 2023, to help provide artist-focused educational sessions and live streaming support for the awards.

Afrima, which is the peak recognition for African music globally is poised to ensure that the annual 4-day festival is broadcast to music lovers and stakeholders across the globe.

Importantly, Youtube will be conducting workshop sessions for African creatives at the Africa Music Business Summit to educate on visibility across the global creative ecosystem on a digital platform.

The global streaming service will also be partnering with Afrima on a special incubator program dubbed, Afrima Creative Academy, which aims to empower one million Africans in the music and creative industry in the next five years.